Month: February 2018

If you’ve followed any productivity blogs, you’ve likely heard of GTD or Getting Things Done. As popular as GTD is, however, getting started with this productivity system–and, more importantly, sticking with it–isn’t easy. That is, until you read our guide, which breaks GTD into its core steps. Take it from someone who’s tried and failed at GTD several times: It’s worth the effort to re-learn what you know about Getting Things Done. Keep reading → – Melanie and the Zapier team RELATED AND RECENT POSTS 5 Simple GTD Alternatives That Will Help You Get All Your Tasks Done Read...

Video Marketing That Goes Down the Funnel, Not Down the Drain No marketer is going to be surprised by the power of video. Video brings personality, authenticity, warmth, layered information, and immediacy that text and still images can’t match. No wonder 72% of enterprises use video for marketing, according to Kaltura’s The State of Video in the Enterprise 2016 survey (email required). But just because we marketers know we need video doesn’t mean that we’re using it to its full potential Are you taking advantage of the power of video at every stage of the marketing funnel? If not,...

How to Use Jargon for Good, Not Evil, in Your Content and Marketing In content marketing and in journalism, the word jargon has come to be used mostly as an insult. It’s a label that people put on unfamiliar language they dismiss as gibberish. Jargon has another meaning, though, and it doesn’t have an inherently negative connotation: the specialized vocabulary or language that a profession or group uses. Often riddled with industry-specific acronyms and colloquialisms, industry jargon is difficult for outsiders to understand. Content marketers contemplating whether to use that sort of jargon need to note whether their target...

  By Ken Kupchik A study by Caliper Corp that indicated that approximately “55 percent of people making their living in sales should be doing something else.” Anyone who’s worked in sales knows that figure is accurate, as sales floors are full of people who want nothing more than to get out of sales the first chance they get. Maybe some of these people haven’t found out how much money you can make in sales, especially when you use Spiro to help you. Maybe they ended up in sales after plans for another career fell through or are trying it out to...

By Adam Honig (reading time: 4 minutes) Whether you realize it or not, artificial intelligence (“AI”) is already a part of your life, and for sales leaders today, that’s a great thing! The most basic way to describe artificial intelligence is it’s the idea of giving machines the capabilities to act like they have a human brain. AI is a pretty interesting and powerful tool, which is why the best sales leaders should be taking advantage of its benefits today. There are some old school sales managers that may argue against it. They feel it seems backwards to be touting...